Corporate and Growth Strategy
Enabling brands to identify new opportunities, expand market share, and achieve long-term growth through data-driven strategy.
Consumer Packaged Goods (CPG) companies in Middle East & Africa must constantly adapt to shifting consumer preferences, inflationary pressures, currency volatility, and evolving distribution channels. Ninstatech supports brands in crafting growth strategies that strengthen portfolios, unlock emerging markets, and maximize value creation — ensuring competitiveness across sectors like food, beverages, personal care, and household goods.
Brand & Portfolio Strategy
Managing multiple brands and product lines requires strategic clarity and local market alignment. Ninstatech evaluates brand performance, product mix, and SKU rationalization to optimize portfolios. This includes defining brand architecture (master brand vs. sub-brands) and identifying opportunities for expansion or divestment — achieving higher ROI from marketing spend, stronger consumer loyalty, and a balanced, profitable portfolio.
Market Expansion Strategy
Growth in the Middle East & African CPG space often requires moving beyond established geographies or channels. We design market entry and expansion strategies, including feasibility studies, consumer insights, pricing models, and regulatory compliance checks with agencies such as NAFDAC, SON, and FCCPC. We also support Direct-to-Consumer (D2C) and e-commerce channel development to drive faster, lower-risk market penetration and diversified revenue streams.
Mergers & Acquisitions (M&A)
Strategic partnerships and acquisitions remain key growth levers, especially as local conglomerates expand regionally across ECOWAS markets. Ninstatech provides end-to-end M&A advisory — from target identification and commercial due diligence to post-merger integration — ensuring synergy capture across supply chains, operations, and sales networks to maximize shareholder value.
Go-to-Market Strategy
Launching new products or entering new categories in competitive Middle East & African markets requires agility and local insight. Ninstatech designs Go-to-Market (GTM) strategies covering pricing, distribution, retail partnerships, and promotional roadmaps. Our approach ensures alignment with consumer expectations and retailer dynamics, resulting in faster adoption and reduced failure risk.
Category Management
Winning at retail depends on optimizing category performance and shelf presence. We collaborate with clients to refine product assortment, shelf placement, and in-store promotional design — using data-driven insights and shopper analytics to align with retailer goals and shopper behaviour. The result: stronger category share, improved retailer relationships, and deeper consumer engagement.
Stay Ahead Of What's Next.
Subscribe to our newsletter for insights and updates.